Pandanda - A virtual world for children

Pandanda is an online social media game that was launched in 2008. It is currently a live site targeting children ages 6-14. The site was originally tested in beta mode for free until the program resolved its programming issues and problems. . The site is a cute and harmless kids’ website with non-threatening red panda bears and small forest animals, just like children’s stuffed animals or animated animals on a television show for preschool kids. Members choose a red panda as an avatar and move around the site chatting with other avatars.

There are various levels of membership. Children can try the website with a free membership; however, this limits the activity they can have in the virtual world. Paid memberships start at $ 5.95 per month with discounts for a 6 and 12 month membership. A paid membership allows players to enjoy all the functions in the world. The site also has a currency for members to get free memberships called Panda Gold. Members can earn this coin by completing surveys, watching videos, or completing offers. Panda Gold can also be exchanged for the main currency on the site simply called ‘currencies’. The website is the basis of the game. There are no file downloads to operate the game. The website is only available in English.

Features

New Pandanda members choose a red panda bear avatar to be their online personality. They choose a home for their panda and can alter it to suit their personality. The world’s main goal is for players to earn ‘coins’ to pay for their panda’s life in the virtual world. Players buy food, clothing, shelter, and household items for their avatars. Coins unlock these features and also open up opportunities for players to interact with other players. Members can chat about their pandas with other members in a chat room and make friends with other players. The website mascot is called Henry. He is the panda bear who acts as the host and face of Pandanda.

What is good

Pandanda is a fairly innocent website that will primarily appeal to boys and girls under the age of ten who are interested in friendship with other children. Pandas are designed to appeal to young children and appear non-threatening. Facial expressions are kind and personable. The company that produced the website managed to design an innocent-looking environment for children. There are no adult themes in the virtual world or on the website. There is no violence, alcoholism, drug use, sex, or offensive language.

Pandanda’s primary focus that will earn parental respect is children’s ability to understand and manage financial concepts. Players must be responsible with their coins to take care of their panda. The purchase of goods can be interpreted as negative to reinforce excessive spending and commercialism; however, parents can be proactive and teach their children the value of money and how to spend it wisely. This is a light, smooth and harmless virtual world.

What is bad

The age range Pandanda is looking for seems to be a bit out of touch with the charts. Character design may be fine for kids after kindergarten, but kids over nine will find them youthful. The website is very static with little movement. It would be a great improvement if the animal’s movements could be better choreographed. Users have encountered problems with chat pages that are slightly offensive. Inappropriate language can be published unless it is detected and removed by a moderator.

Beyond being responsible with money, there is very little educational value associated with this virtual world. The average cookie cutter design and approach to creating the virtual world can leave parents scratching their heads over exactly what they are paying for. This company needs to update the website graphics and not try to exceed its demographics.

Online security

The website has done a good job promoting online safety. No personal information is displayed online. There are two chat modes: secure chat (the child clicks on a default chat message) and standard filtered chat (the child writes his own message which is moderate). Parents can easily access company security information. Pandanda encourages parents to monitor their children’s online experience and have an open discussion with them about online safety.

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