Video Game Marketing Strategy

The video game industry is a multi-billion dollar industry expanding exponentially across the web and mobile devices, so it can sometimes be a bit overwhelming to formulate a strategy for your video game, whether you are a developer or a publisher.

The first thing to look at is your budget and the use of established sites already created to promote your game. There are numerous places to list your games, such as free website directories. Of course, you can also write a quality article on what makes your game different and submit it to major article directories.

Social websites will help spread the word about your game in the easiest way, such as Digg, Stumbleupon, Facebook, GameFriends, and Reddit. The goal here is for your website to appear on the list of so many free bookmarking / social media sites available. YouTube is the second largest search engine on the web, but many ignore it or simply underestimate its power. Be sure to create trailers, gameplay footage, and perhaps an interview with the development team to ensure thousands of targeted players are talking about your game.

Top sites are also a great way to share traffic, where you add a banner on your website, because they add yours; this is best for indie games as big budget developers and publishers will want to focus primarily on social media. If the game is going to be around for more than five years, as an MMORPG, it is better to invest in SEO (search engine optimization) as well.

The combination of search engine and social media visitors will make any pre and post launches successful. It also doesn’t hurt to make friends in the video game industry (to send out your press releases and blog about yourself).

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